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Emily Speers Mears, artforum.com, June 2004
John Giorno / ext 17
SWISS INSTITUTE
495 Broadway, 3rd floor, 212 925-2035 x17
June 01–June 30
John Giorno's
short, brilliant trip of a poem for the Swiss Institute's latest
answering-machine "exhibition" evokes a strong sense of
place—which is impressive, considering the disembodied nature
of the work. The novelty of these telephonic shows (this is part
two of an ongoing SI series) hasn't worn off since Giorno came up
with the concept of Dial-a-Poem in the '70s, and the convenience
of not having to leave your home/office/beach house to hear his
latest is as enormously appreciated as ever. But wherever you're
calling from, Giorno's glorious, broad Noo Yoik accent places you
smack-bang in the middle of the big city. A haven of consumer excess
is hymned in the opening description of gift-wrapped presents—the
setting could easily be that open-air shopping mall, Broadway, on
which the Swiss Institute is located. The poem arcs through this
glut of presents and champagne and then droops toward a moment of
self-doubt, but Giorno has too deft a touch to allow the experience
to deflate altogether. Instead, the poem and its characters float
away just as the answering-machine beep cuts in.
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